Press & Media
AMERICA'S FAVORITE PAIRING: Gold-medal whiskey & cigars.
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Recent Press
The latest from the journalists and outlets covering Hooten Young.
PCA 2026: Hooten Young
Halfwheel covers Hooten Young's presence at the 2026 Premium Cigar Association trade show, highlighting the brand's latest releases and its continued growth in the premium cigar market.
Hooten Young to Release 6-Year Single Barrel Bourbon
"Only 208 bottles exist. And for Norm Hooten, every one of them carries more than whiskey." Fred Minnick covers the launch of Barrel #7 — Hooten Young's debut Single Barrel Select.
Hooten Young Launches Single Barrel Select Program — A Tribute to Generations of Whiskey Craft
Breaking Bourbon covers the debut of Barrel #7 and the family whiskey heritage behind Hooten Young's new limited-release program. Only 208 bottles, cask strength, sourced from Green River Distilling.
Hooten Young Makes RTBA a Regular Production Line, Adds 22-Count Boxes
Halfwheel's Brooks Whittington covers Hooten Young's expansion of its cigar lineup — bringing the Ready to Be Assumed blend into regular production and expanding distribution.
Hooten Young Ships Jack Carr Edition Cigar
Halfwheel covers the highly anticipated Hooten Young × Jack Carr Edition cigar — a limited collaboration with the bestselling author, shipping to retailers nationwide.
Hooten Young Releases Bottled-in-Bond Bourbon
Fred Minnick covers Hooten Young's milestone Bottled-in-Bond release — a 100-proof, 4-year Kentucky straight bourbon born from a partnership with Green River Distilling in Bardstown, KY.
Hooten Young Whiskey & Cigars Launches First-Ever Bottled-in-Bond Bourbon
Breaking Bourbon covers the launch of Hooten Young's inaugural Bottled-in-Bond — debuting July 4, 2025, at $39.99. Notes of caramel, toffee, dark cherry, and a touch of black pepper.
Awards & Accolades
Judged by the industry's most respected competitions — across whiskey and cigars.
All Press
PCA 2026: Hooten Young
April 2026Hooten Young to Release 6-Year Single Barrel Bourbon
April 2026Hooten Young Launches Single Barrel Select Program — A Tribute to Generations of Whiskey Craft
April 2026NRA 2026 in Houston: God, Guns, and Great American Whiskey
April 2026Made to Remember: Introducing Hooten Young
February 2026Hooten Young Makes RTBA a Regular Production Line, Adds 22-Count Boxes
December 2025Hooten Young Ships Jack Carr Edition
October 2025Hooten Young Launching Midnight Hammer on July 14
July 2025Hooten Young Releases Bottled-in-Bond Bourbon
July 2025Hooten Young Launches Bottled-in-Bond Bourbon
July 2025Hooten Young Whiskey & Cigars Launches First-Ever Bottled-in-Bond Bourbon
June 2025The Jack Carr 2025 Father's Day Gear Guide ft. Hooten Young Whiskey
June 2025Hooten Young Whiskey & Cigars Makes the Father's Day Gifting List
June 2025Hooten Young Joins Green Berets in Honoring JFK's Legacy (ft. the Ma Deuce Cigar)
2025From the Battle of Mogadishu to the Bottle: Hooten Young's Legacy
2025Hooten Young Collaborates with Nine Line Apparel on a Collection for Those Damn Brave Ones
2025The HOTWASH: The #1 Leadership Mindset From Norm Hooten
2025Hooten Young Bottled-in-Bond Bourbon Review
2025Hooten Young Announces the Hooten Young × Jack Carr Edition
2024Hooten Young Teams with The Terminal List Author on 16-Year-Old Whiskey
2024Fred Minnick Ranks Hooten Young Rye on Top 100 List
December 2024Hooten Young × Jack Carr 16-Year Whiskey Featured on The Joe Rogan Experience
2024Hooten Young's Head of Brand, Courtney Teekell, Sits Down with The Cigar Guys
2024Black Hawk Down 30 Years Later: Norm "Hoot" Hooten on the Battle of Mogadishu
2024Black Hawk Down with Hooten Young (EPL Season 4, Episode 137)
2024Hooten Young Sponsors Outlaws and Legends Country Music Fest 2024
2024Whiskey Reviewers Say "Damn Good" About Hooten Young 15-Year Barrel Proof
2024Announcing Hooten Young × Jack Carr Warrior Proof American Whiskey
2024The 12 Best Whiskies for a Hot Toddy
2024PCA Day 2 Recap: Serving Those That Serve
March 2024Hooten Young Begins Shipping Operation Gothic Serpent 30th Anniversary
2023Hooten Young Ships The Operator
2023Hooten Young Ships Paladin Series Connecticut
2023Hooten Young Launches an 8-Year American Whiskey
2023Norm Hooten on Jocko Podcast, Episode 503
2023Hooten Young 12-Year American Whiskey Review & Tasting Notes
June 2021Created by a Legendary Delta Force Operator, This Aged Whiskey Pairs Well With Cigars and War Stories
September 2020Whiskey Consensus Tastes Hooten Young Neat from a Glencairn Glass
November 2020Drink Hacker Weighs In: Hooten Young 12-Year Review
November 2020Whisky Advocate Talks Hooten Young American Whiskey
December 2020The Whiskey Wash Calls Hooten Young "Well Balanced"
December 2020Review #1735 — Hooten Young 12-Year American Whiskey
September 2020On Veterans Day and Throughout the Year, Vets Find Ways to Honor Their Fellows
November 2020Hooten Young Drops a 12-Year American Whiskey
August 2020New American Whiskey Honors Armed Forces
July 2020Hooten Young Launches First American Whiskey, Discovered by Master Sommelier George Miliotes
July 2020Media & Press Inquiries
For press assets, product samples, interview requests with Norm Hooten, or general media inquiries, reach out directly.
