It started by the fire...

Norm Hooten, U.S. Army MSG (Ret), co-founded veteran-owned American Whiskey and Cigar brand, Hooten Young. Real-life Hoot from the Hollywood epic "Black Hawk Down," Hooten was integral in the epic 1993 Battle of Mogadishu known as Operation Gothic Serpent.

From serving on the front lines for 20+ years to battling the opioid crisis as a Pharmacist for the Department of Veterans Affairs, Norm is committed to honoring the fallen and those who serve our great nation – reiterating Hooten Young's mantra, Made to Remember®. An idea that started sitting fireside among great friends.

Giving Back to Our Nation’s Finest

We’re serious about what we do at Hooten Young. After all, we wouldn’t put our name on something we wouldn’t smoke or drink ourselves. Hooten Young is for the soldier in all of us. We are devoted to giving back to those who have proudly worn the uniform by actively supporting veteran-aid and military-focused non-profit organizations.

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DISTINGUISHED BY HOW THEY’RE MADE.
AND WHAT WE’RE MADE OF.

Hooten Young is rooted in the belief that anything worth doing should be done with excellence and only when done at the highest standard can it truly honor those who are expected to give nothing less. It’s only then that the stories live on.